In the housing sector we are sometimes rather keen on words and phrases that either mean the opposite of their true meaning or that make “lies sound truthful”…..At Harrogate a couple of weeks ago there was much discussion about re-naming the affordable rent regime. A few suggestions were: “so-called affordable rents”, “naffordable”, or simply “unaffordable rents”. I prefer the last one. Words should mean what they say and say what they mean.
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Orwellian
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